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Resources

Brand Standards Manuals

These manuals demonstrate components and qualities discussed in Brandards:

Alzheimer’s Society: http://www.alzbrandguide.org.uk/site/index.php

American Red Cross: http://www.redcross.org/brand

Best Buy: http://bbybrandidentity.com

Bowling Green State University: http://www.bgsu.edu/offices/mc/gsm/index.html

Diebold: http://www.diebold.com/brandmanual.pdf

Five Guys Burgers and Fries: http://www.nicolebryson.com/images/FiveGuys/NBrysonFiveGuys.pdf

The Institute of Internal Auditors: http://www.theiia.org/download.cfm?file=25874

New York City Transit Authority: http://thestandardsmanual.com/page.html#69

The Nielson Company: http://www.identityworks.com/tools/Nielsen_Identity_Guide.pdf

Red (student project: hypothetical winery/wine distributor): http://issuu.com/lorelei/docs/red_brand_guidelines

University of Cincinnati: http://www.uc.edu/content/dam/uc/ucomm/docs/UCBrandingStandards.pdf

USAID: http://www.usaid.gov/branding/

VickyandJen.com (manual prepared as student project for real-world client): http://issuu.com/lorelei/docs/vj_brand_standards_june2010

Mission Statements

A comprehensive list of mission statements of Fortune 500 companies can be found at MissionStatements.com: http://www.missionstatements.com/fortune_500_mission_statements.html

Works Cited

Airey, David. Logo Design Love: A guide to creating iconic brand identities. Berkeley, California: New Riders, 2010.

Franzen, Giep. and Sandra Moriarty. The science and art of branding. Armonk, New York: M. E. Sharpe, 2009.

Mariotti, John. Smart Things to Know about Brands and Branding. Dover, New Hampshire: Capston, 1999.

Neumeier, Marty. The Brand Gap: How to bridge the distance between business strategy and design. Berkeley, California: New Riders, 2003, 2005.

Sivulka, Juliann. Soap, Sex, and Cigarettes: A cultural history of American advertising. Wadsworth, 1997.

Twitchell, James B. Twenty Ads that Shook the World. New York: Three Rivers, 2000.

Wheeler, Alina. Designing Brand Identity: An essential guide for the whole branding team. 3rd ed. Hoboken, New Jersey: Wiley, 2009.

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